INDIA BHARADWAJ

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INDIA BHARADWAJ

INDIA BHARADWAJINDIA BHARADWAJINDIA BHARADWAJ
  • HOME
  • PEOPLE
  • EVENTS
  • CAMPAIGN + EDITORIAL
  • FASHION
  • DOCUMENTARY
  • WRITING
  • VIDEO
  • AWARDS + FEATURES
  • CONTACT

"WHAT MAKES AN INDIAN BADDIE?" FOR MERDE MAGAZINE

Two women in bohemian-style outfits sitting on a bench under greenery.

I’ve never met an Indian woman who’s not a baddie. From our mothers swiping kajal on their waterlines each morning, to our grandmothers commanding every room they step into - being a brown baddie is less like a label and more like a legacy. A generational glow-up passed down with natural skincare practices, adornments to feel the most confident we can, and beauty informed by community rather than consumerism.


So when did we start believing we need permission to look like ourselves?

CONTINUE READING

AUR by india bharadwaj

AUR means 'and' in Hindi, and sounds like ‘or’ in English: the perfect word to symbolise the and/or nature of our identities. My ongoing project explores how creativity can shape identity - through photographs, films and interviews, I spend time with creatives to explore ethnicity, sexuality, gender identity and the grey area between them all.

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